We do not believe that digital will save the world. We rather believe that the risk of trivializing, simplify, disperse is intrinsic to the time of information overload and social media. Stiegler and Material Design, McLuhan and Mooc, Singolarity University and GitHub: Libre team mix degrees in computer science and philosophy, in design and semiotics. This leads us to the responsibility to create not only products that work, but that work with a purpose. The concept of “purpose”, meaning beautiful, useful, fair, drives always us to do the best we can every time we face a new project.